BARK
BARK, Inc.BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkB
2-Year Price History
Quarterly Financials & Projections
| Period | Rev | EBITDA | OpIn | NI | OCF | FCF | CapEx | Cash | Debt | Shares | ROIC | IntCov | EV/EBITDA | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Est | 2028-Q3 | 93.0 | 1.4 | -- | -1.4 | -- | 1.9 | -0.5 | 18.6 | -- | -- | -- | -- | -- |
| Est | 2028-Q2 | 95.0 | 1.0 | -- | -1.9 | -- | 0.5 | -0.5 | 16.8 | -- | -- | -- | -- | -- |
| Est | 2028-Q1 | 91.0 | -0.9 | -- | -3.6 | -- | -1.8 | -0.5 | 16.3 | -- | -- | -- | -- | -- |
| Est | 2027-Q4 | 97.0 | 0.5 | -- | -2.4 | -- | 1.0 | -0.5 | 18.1 | -- | -- | -- | -- | -- |
| Est | 2027-Q3 | 92.0 | -1.4 | -- | -4.1 | -- | 0.5 | -0.5 | 17.2 | -- | -- | -- | -- | -- |
| Est | 2027-Q2 | 96.0 | -2.4 | -- | -5.3 | -- | -2.9 | -0.6 | 16.7 | -- | -- | -- | -- | -- |
| Est | 2027-Q1 | 93.0 | -4.2 | -- | -7.0 | -- | -5.6 | -0.6 | 19.6 | -- | -- | -- | -- | -- |
| Est | 2026-Q4 | 100.0 | -3.0 | -- | -6.0 | -- | -2.0 | -0.5 | 25.2 | -- | -- | -- | -- | -- |
| Act | 2026-Q3 | 98.5 | -6.1 | -8.6 | -8.7 | 1.7 | 1.6 | -0.1 | 27.2 | 71.2 | 172.5 | -48.0% | -14.8x | -- |
| Act | 2026-Q2 | 107.0 | -7.4 | -10.7 | -10.7 | -18.1 | -19.9 | -1.9 | 68.7 | 116.6 | 170.8 | -36.6% | -10.4x | -- |
| Act | 2026-Q1 | 102.9 | -3.8 | -8.4 | -7.0 | -5.4 | -6.2 | -0.7 | 84.7 | 83.9 | 169.2 | -39.8% | -5.4x | -- |
| Act | 2025-Q4 | 115.4 | -2.5 | -6.6 | -6.1 | -10.3 | -12.0 | -1.7 | 94.0 | 85.2 | 174.9 | -31.1% | -3.5x | -- |
| Act | 2025-Q3 | 126.5 | -12.2 | -12.2 | -11.5 | -1.4 | -2.0 | -0.6 | 115.3 | 86.4 | 175.6 | -56.7% | -18.1x | -- |
| Act | 2025-Q2 | 126.1 | -1.8 | -5.7 | -5.3 | 2.8 | 1.0 | -1.8 | 115.2 | 85.4 | 175.1 | -26.7% | -2.6x | -- |
| Act | 2025-Q1 | 116.2 | -6.5 | -10.6 | -10.0 | 1.8 | -0.3 | -2.0 | 117.8 | 86.6 | 175.6 | -48.9% | -9.1x | -- |
| Act | 2024-Q4 | 121.5 | -3.6 | -6.5 | -4.9 | -1.1 | -3.2 | -2.1 | 125.5 | 87.8 | 175.5 | -29.4% | -5.1x | -- |
| Act | 2024-Q3 | 125.1 | -6.3 | -14.0 | -10.1 | 15.0 | 13.3 | -1.8 | 131.3 | 89.0 | 175.5 | -62.8% | -6.9x | -- |
| Act | 2024-Q2 | 123.0 | -5.9 | -11.1 | -10.3 | 2.8 | 0.9 | -2.0 | 160.5 | 132.5 | 177.0 | -33.5% | -4.3x | -- |
| Act | 2024-Q1 | 120.6 | -7.4 | -14.0 | -11.7 | -10.7 | -13.7 | -3.0 | 163.9 | 133.2 | 177.7 | -42.0% | -5.4x | -- |
| Act | 2023-Q4 | 126.0 | -2.1 | -12.8 | -14.2 | 19.2 | 16.7 | -2.5 | 177.9 | 133.9 | 177.9 | -37.8% | -5.4x | -- |
| Act | 2023-Q3 | 134.3 | -16.2 | -21.8 | -21.3 | 5.1 | 0.3 | -4.8 | 164.2 | 133.7 | 177.7 | -59.3% | -12.0x | -- |
| Act | 2023-Q2 | 143.8 | -6.1 | -9.2 | -10.6 | -2.1 | -11.5 | -9.4 | 168.6 | 133.5 | 176.5 | -22.1% | -4.5x | -- |
| Act | 2023-Q1 | 131.2 | -16.9 | -20.1 | -15.4 | -17.4 | -22.2 | -4.7 | 177.2 | 134.1 | 175.5 | -46.7% | -12.2x | -- |
| Act | 2022-Q4 | 128.8 | -30.1 | -34.9 | -36.7 | -25.8 | -29.4 | -3.6 | 199.4 | 138.9 | 174.2 | -73.8% | -22.7x | -- |
| Act | 2022-Q3 | 140.8 | -25.9 | -27.1 | -13.2 | -38.5 | -45.1 | -6.6 | 228.7 | 76.0 | 172.6 | -69.0% | -20.2x | -- |
| Act | 2022-Q2 | 120.2 | 8.7 | -15.4 | 6.5 | -46.8 | -49.5 | -2.7 | 272.6 | 71.7 | 177.0 | -38.3% | 6.7x | -- |
| Act | 2022-Q1 | 117.6 | -22.4 | -16.9 | -24.8 | -61.9 | -70.2 | -8.3 | 321.0 | 71.6 | 108.8 | -44.9% | -14.3x | -- |
Multiples vs the company's own history — cheap or rich relative to itself? Historical fiscal years, then TTM, then forward projections (E). Forward rows hold today's price against projected earnings, so the multiple compresses if the company grows into it.
| Year | Price | Rev Gr | EBITDA % | EBITDA | EV/EBITDA | EV/FCF | P/E | P/S |
|---|---|---|---|---|---|---|---|---|
| 2022 | 1.49 | — | -13.7% | -70 | n/m | n/m | n/m | 0.6× |
| 2023 | 0.81 | +5.5% | -7.7% | -41 | n/m | n/m | n/m | 0.4× |
| 2024 | 1.84 | -8.4% | -4.7% | -23 | n/m | n/m | n/m | 0.6× |
| 2025 | 0.60 | -1.2% | -4.8% | -23 | n/m | n/m | n/m | 0.3× |
| TTM | 10.09 | -13.6% | -4.7% | -20 | 0.0× | 0.0× | 0.0× | 0.0× |
| 2027E | 10.09 | -10.8% | -0.0% | -0 | 0.0× | 0.0× | 0.0× | 0.0× |
EBITDA in reporting-currency $M. Historical multiples use year-end market cap (split-adjusted price history); TTM & forward years use today's.
AI Analysis
LLM Evaluations
BARK is a structurally challenged subscription pet products company executing a managed decline disguised as a 'profitability pivot.' Revenue has fallen 22%+ YoY with no clear bottom in sight, the subscriber base continues shrinking, and the company burns cash despite cutting marketing aggressively. While the debt-free balance sheet is a positive, the $27M cash position provides less than 9 months of runway at current burn rates, and the credit facility matures imminently. The 10%+ short interest reflects legitimate concerns about terminal value. Commerce/Air diversification is real but insufficient to offset DTC erosion. Management's refusal to take analyst questions and the mention of 'strategic proposals' suggest a company potentially positioning for a sale — which may or may not materialize at a premium to current price. SBC at 3.3% of revenue on a money-losing business is dilutive and value-destructive. At 0.33x P/S, the stock looks optically cheap but the business may not generate meaningful FCF for years, if ever, making traditional valuation metrics misleading.
Latest Earnings Call
Transcript Summary
BARK's Q3 FY2026 results highlight a strategic shift toward profitability and operational discipline at the expense of top-line growth. Revenue of $98.4 million missed guidance, driven by a 40% year-over-year reduction in marketing spend. This pullback is part of an initiative to acquire higher-value subscribers, resulting in a two-year high Average Order Value of $31.41, though it has led to a shrinking subscriber base. Despite the revenue dip, the company maintained a strong 62.5% gross margin and generated $1.6 million in positive free cash flow. Crucially, BARK is now debt-free after repaying its $45 million convertible note. The Commerce and BARK Air segments continue to diversify the revenue mix, now representing 23% of total revenue. Management also highlighted a transition to Amazon for last-mile delivery to optimize fulfillment costs. However, the call was marked by a lack of transparency; management refused to comment on ongoing strategic proposals and skipped the analyst Q&A session entirely. While the financial stabilization and lean cost structure are positive, the intentional contraction of the core business and the avoidance of external questioning suggest a company in a defensive or transitional posture.
Valuation & Metrics
Market Stats
TTM Financial Snapshot
DCF Fair Value Estimate
Forward Outlook & Risk
Short Interest
Options
| Strike | Call Bid/Ask | Call OI | Put Bid/Ask | Put OI |
|---|---|---|---|---|
| $1.50 | --/-- | 1 | --/-- | 0 |
| $1.50 | --/$0.50 | 1 | $0.80/$1.30 | 0 |
| $2.00 | --/-- | 663 | --/-- | 5 |
| $2.00 | --/$0.10 | 663 | $1.30/$1.80 | 0 |
| $3.00 | --/-- | 150 | --/-- | 0 |
| $3.00 | --/$0.50 | 150 | $2.15/$2.90 | 0 |
| $4.00 | --/-- | 1 | --/-- | 0 |
| $4.00 | --/$0.50 | 1 | $3.10/$3.90 | 0 |
Forward Projections & Estimates
Employees
Cash Runway
Institutional Ownership
Headline & net flow
In Q1 2026 so far (quarter still filing), institutions are net sellers — bought 48.1% of float, sold 264.8%. 24 filers moved >1% of shares (5 buying, 19 selling).
Ownership composition
Top holders
| Fund | $ value | Cost basis | Δ QoQ | Δ YoY | α life | Fund AUM |
|---|---|---|---|---|---|---|
| Magnetar Financial LLC | $128K | $10.13 | +$2.5M | +$128K | -0.8% | $9.54B |
| CALDWELL SUTTER CAPITAL, INC. | $97K | $10.13 | +$1.9M | +$97K | -1.5% | $246M |
| PRICE T ROWE ASSOCIATES INC /MD/ | $32K | $10.13 | +$628K | +$32K | -0.2% | $864.93B |
| Essential Partners LLC | $2K | $8.23 | +$37K | +$2K | +1.1% | $297M |
| EverSource Wealth Advisors, LLC | $1K | $10.13 | +$26K | +$1K | -0.0% | $3.27B |
| CGC Financial Services, LLC | $0 | $10.13 | +$18K | +$0 | -1.7% | $346M |
| ROTHSCHILD INVESTMENT LLC | $0 | $10.13 | +$3K | +$0 | -0.5% | $1.91B |
| SBI Securities Co., Ltd. | $0 | $10.13 | +$0 | +$0 | +0.9% | $3.62B |
Trading behavior
▸ Compare to holder-profile behavior (across all their stocks)
New buyers this quarter
Top-5 holders · 99.6%
Top Holders Over Time
5-year share-count history (top 10 holders by peak, incl. exited) + price
Analyst Coverage
| Quarter | Revenue | EBITDA | Net Inc | EPS | EPS Range | # Analysts |
|---|---|---|---|---|---|---|
| 2025 Q4 | 103M | 0M | -7M | $-0.83 | $-0.83 – $-0.83 | 1 |
| 2026 Q1 | 96M | 0M | -3M | $-0.35 | $-0.35 – $-0.35 | 2 |
| 2026 Q2 | 106M | 0M | -0M | $-0.01 | $-0.01 – $-0.01 | 1 |
| 2026 Q3 | 111M | 1M | 0M | $0.00 | $0.00 – $0.00 | 1 |
| 2026 Q4 | 102M | 0M | -7M | $-0.80 | $-0.80 – $-0.80 | 1 |
| 2027 Q1 | 101M | 0M | -2M | $-0.20 | $-0.20 – $-0.20 | 1 |
| 2027 Q2 | 110M | 1M | 1M | $0.13 | $0.13 – $0.13 | 1 |
| 2027 Q3 | 118M | 1M | 3M | $0.32 | $0.32 – $0.32 | 1 |
| 2027 Q4 | 108M | 0M | 0M | $0.02 | $0.02 – $0.02 | 1 |
| 2028 Q1 | 107M | 0M | 4M | $0.49 | $0.49 – $0.49 | 1 |
Corporate
Executive Compensation (2022-2024)
Insider Trading (last 12mo)
| Date | Side | Insider | Title | Shares | Price | Dollars | Owned $ |
|---|---|---|---|---|---|---|---|
| 2025-12-10 | SELL | MCGINTY JIM | director | 60,000 | $0.63 | $38K | $275K |
| 2025-12-10 | SELL | Werdelin Henrik | director | 50,000 | $0.65 | $33K | $7.12M |
| 2025-06-13 | BUY | Ibrahim Zahir | officer: Chief Financial Officer | 58,823 | $0.86 | $51K | $313K |
| 2025-06-09 | BUY | Ibrahim Zahir | officer: Chief Financial Officer | 55,555 | $0.90 | $50K | $274K |
| 2025-06-06 | BUY | Meeker Matt | director, officer: Executive Chairman | 25,000 | $0.99 | $25K | $10.72M |
Order Flow (FINRA, ~3w lag)
Revenue Breakdown
Revenue Segments
| Direct To Consumer Segment | $79.6M | -25% |
| Commerce Segment | $18.9M | -7% |
Filing Risk Analysis
Filing Risk Scores
BARK, Inc.: SPAC Aftermath, Declining Core Revenue, and High-Altitude Distractions
Counter-Thesis
Counter-Thesis & Recent News
In November 2025, BARK became debt-free after repaying its $45 million convertible note with cash on hand. The company also reported Q3 FY2026 results (Feb 2026) with an EPS beat of -$0.03 versus the -$0.04 estimate, though revenue of $98.45 million missed expectations. Most notably, the company launched BARK Air, which saw a 138% year-over-year revenue increase in late 2025, contributing to a more diversified revenue mix (Source: bark.co, MarketBeat).
The core bearish thesis centers on a shrinking top line; revenue declined 22.1% year-over-year in the most recent quarter. Bears argue that BARK's 'profitability over growth' strategy is a managed decline, as the subscriber base continues to contract while the company slashes marketing spend (slashed 40% in late 2025) to narrow losses (Source: TipRanks, StockStory).
Despite becoming debt-free, the company maintains a high inventory balance ($101M as of Sept 2025) and a negative net margin of approximately 7.6%. Furthermore, recurring net losses and a lack of sequential subscriber growth remain significant concerns for long-term viability (Source: Investing.com, MarketBeat).
BARK faces intense pressure from large-scale pet retailers like Chewy and Amazon, which offer broader assortments and superior logistics. Additionally, the shift toward retail 'Commerce' partnerships puts BARK in direct competition with established legacy brands for limited shelf space in big-box stores (Source: Seeking Alpha).
Customer sentiment is bifurcated. While brand loyalty remains high among 'premium' dog parents, the company is intentionally churned 'low-quality' subscribers who were acquired via heavy discounting. Management reports that new cohorts are showing higher average order values and better retention, but overall subscriber counts are expected to continue contracting in the near term (Source: TipRanks, bark.co).
Full Earnings Call Transcript
Full Earnings Call Transcript — Q3 • 2026-02-05
Operator: Ladies and gentlemen, thank you for standing by. My name is Abby, and I'll be your conference operator today. At this time, I would like to welcome everyone to the BARK Third Quarter Fiscal Year 2026 Earnings Conference Call. [Operator Instructions] I would now like to turn the conference over to Mike Mougias, Vice President of Investor Relations and FP&A. You may begin. Michael Mougias: Good afternoon, everyone, and welcome to BARK's Third Quarter Fiscal Year 2026 Earnings Call. Joining me today are Matt Meeker, Co-Founder and Chief Executive Officer; and Zahir Ibrahim, Chief Financial Officer. Today's conference call is being webcast in its entirety on our website, and a replay of the webcast will be made available shortly after the call. Additionally, a press release covering the company's financial results was issued this afternoon and can be found on our Investor Relations website. Before I pass it over to Matt, I want to remind you of the following information regarding forward-looking statements. The statements made on today's call are based on management's current expectations and are subject to risks and uncertainties that could cause actual future results and outcomes to differ. Please refer to our SEC filings for more information on some of the factors that could affect our future results and outcomes. We will also discuss certain non-GAAP financial measures on today's call. Reconciliation of our non-GAAP financial measures is contained in this afternoon's press release. And with that, let me now pass it over to Matt. Matt Meeker: Thanks, Mike, and good afternoon, everyone. Before we dive into the quarter, I want to briefly acknowledge the recent headlines regarding potential strategic proposals you may have seen. Given the nature of those proposals, we are unable to comment on them during today's call. Today's discussion will center on our third quarter results and how we're continuing to drive our business results. With that said, let's jump in. Our priorities throughout fiscal '26 have remained consistent, strengthening the business by improving profitability and operating with discipline in a volatile macro environment. Entering the second half of the year debt-free with a leaner cost structure and greater financial flexibility has helped us navigate tariffs and broader market uncertainty while continuing to invest thoughtfully in the areas that matter most. Turning to the quarter. Adjusted EBITDA was negative $1.6 million, within our guidance range and consistent with last year. We also generated $1.6 million of positive free cash flow, driven in part by inventory normalizing following a buildup in the first half as tariff rates came down. We plan to continue to optimize inventory levels to further support cash conversion in the near to midterm. Total revenue of $98.4 million came in below our guidance range, driven in part by a deliberate pullback in marketing spend. Marketing expense was approximately $11 million lower than the third quarter last year, reflecting our continued emphasis on bottom line durability and disciplined capital deployment. Nonetheless, we delivered a healthy 62.5% consolidated gross margin with both our direct-to-consumer and commerce segments showing year-over-year and sequential improvement. We've been deliberate about where we invest and where we don't, focusing investments on areas with clear returns rather than chasing short-term growth. One of the areas we've consistently emphasized this year is diversification, and we continue to see progress there. During the quarter, Air and Commerce represented approximately 23% of total revenue, up from 18% last year. Our Commerce segment generated $18.8 million of revenue with a gross margin of 46.4%. BARK Air also delivered $3.4 million of revenue, up 71% year-over-year. Together, these businesses are scaling, becoming a more meaningful part of our overall revenue mix and helping make the business more resilient as we navigate a changing cost and demand environment. In our direct-to-consumer business, we remain disciplined in our marketing investment, pulling back on promotions and reducing customer acquisition costs as evidenced by the 40% year-over-year reduction in marketing expense. Last quarter, total CAC was down 7% versus prior year and marked our most efficient quarter in nearly 3 years. As part of this approach, we are prioritizing the quality of customers we acquire over sheer volume. This has resulted in our subscriber base shrinking over time and therefore, pressuring D2C revenue, an outcome we are comfortable with as we focus on profitability and cash conversion. We expect this trend to continue in the coming quarters. Importantly, the customers we are acquiring today are of higher quality with stronger engagement and spending behavior, which we believe will support better retention and higher average order value over time. For example, our average order value reached $31.41 last quarter, our strongest quarter in nearly 2 years as more customers opted for Double Deluxe, extra toys and Add-to-Box options. One additional area of execution worth calling out is shipping. In the second quarter, we transitioned our last mile delivery to Amazon, meaning BARK products now ride on Amazon's Blue trucks. This should reduce shipping costs and get packages to customers quicker. Overall, I'm pleased with how the team has continued to execute in a dynamic operating environment. Despite ongoing tariff uncertainty, changes across our shipping partners and broader macro volatility, we've remained focused on protecting profitability and running the business with discipline. We are debt-free following the repayment of our $45 million convertible note in November, and we're beginning to see improvements in free cash flow conversion as we reduce inventory and continue to make the organization leaner and more efficient. Taken together, our recent results reflect our running the business with intention, balancing profitability, operational discipline and diversification while continuing to improve the underlying quality of our revenue. The actions we've taken throughout the year position us to exit fiscal 2026 on a strong foot and better equipped to navigate uncertainty while continuing to invest thoughtfully in the long-term growth of the brand. And with that, I will turn the call over to Zahir. Zahir Ibrahim: Thanks, Matt, and good afternoon, everyone. Let me provide some additional color on our third quarter results. Starting at the top. Total revenue for the quarter was $98.4 million. As Matt discussed, revenue came in below expectations, driven primarily by a measured pullback in marketing spend as we prioritize profitability and cash generation during the quarter. That said, we are seeing promising trends in our DTC business around the quality of customers we're acquiring. This includes higher AOV and improved efficiency across acquisition channels. Additionally, retention remains stable and the customers we're bringing in today are of a higher value than those acquired through more promotionally driven strategies of the past. This is encouraging given the challenging macro backdrop. Commerce delivered $18.8 million of revenue in the quarter, roughly $1.5 million below last year, partially driven by timing shifts. Overall, our Commerce segment remains a key part of the business from both a growth and a margin perspective, and we expect it to remain an important contributor to our overall revenue mix as we add new partners, introduce additional SKUs and expand distribution within existing retailers. Turning to gross margin. Consolidated gross margin was 62.5% for the quarter. From a segment standpoint, D2C gross margin, which includes Air, was 66.4%, 10 basis points above last year. Commerce gross margin was 46.3%, up 240 basis points year-over-year. The margin improvements we saw across the business last quarter not only reflect the quality of revenue, but also the important work the team has done mitigating tariff impacts through a variety of tactics, including alternative sourcing, packaging and in Commerce instituting a price increase. Turning to operating expenses. Total marketing spend was $16.1 million, down $11.3 million versus last year as we continue to prioritize premium customers CAC efficiency and profit performance. Shipping and fulfillment expense was $29.1 million, down nearly $8 million year-over-year, driven largely by lower volume in our D2C segment. G&A expense was $25.4 million, down $2.1 million versus last year, reflecting lower headcount and ongoing cost management initiatives. We remain focused on building a leaner organization while maintaining the capabilities needed to support future growth, and we continue to see opportunities to drive additional operating leverage and cash generation over time. As one example, we recently downsized our office footprint, moving from 120 Broadway to a more appropriately sized space in Brooklyn and generating more than $2 million in annualized savings. Looking ahead, we expect to realize further efficiencies through continued process improvements infrastructure optimization and disciplined cost management. Overall, while total revenue was lower year-over-year, we operated with greater efficiency with adjusted EBITDA of negative $1.6 million, in line with third quarter last year. We also generated $1.6 million of positive free cash flow during the quarter. Profitability remains our key focus, and we're pleased by our recent results given the challenging macro backdrop. Turning to the balance sheet. We ended the quarter with approximately $22 million of cash following the repayment of our $45 million of convertible notes in November. Inventory was $91 million, roughly $10 million down on the prior quarter. We expect inventory levels to continue to decline in the fourth quarter as we sell through the build accumulated earlier in the fiscal year. In summary, while revenue was impacted by deliberate decisions to prioritize profitability and cash flow, the underlying financial profile of the business continues to improve. We're seeing progress across margins, operating efficiency and diversification. And we believe these actions position us to exit fiscal 2026 in a stronger and more resilient position. Thank you for joining us today, and we look forward to providing additional updates in the future. Operator: And ladies and gentlemen, this concludes today's call, and we thank you for your participation. You may now disconnect.