Stocks/Funds/CIK 2031123

Cannon Financial Strategists, Inc.

long-term holder
Quarterly 13F filings · Latest period 2026-03-31 · CIK 2031123
Assets
$742M
+30.1% YoY
Holdings
108
Lifetime alpha vs market
+16.91% annual
Average hold time
4.2 yr
median 4.0 yr

Quarterly history

Cum return +221% vs S&P +42% · α +180% lifetimeAUM $742M · peak $742MFlow $-22M (-3%)2019-032020-062021-092022-122024-032025-062026-03
AUM ($B)fundS&P 500(gap = α)/ Flow in/out

Behavior signals (lifetime)

Dip response
-0.61%
trims when stocks drop
when a holding falls −10%+
Middle response
-2.72%
baseline attrition
Rally response
-14.63%
trims into rallies
when a holding rises +10%+

Top positions · 30

Ticker$ value% portYoYHold time
DFICDimensional - Internatio$123M16.5%3.5 yr
SLYVState Street SPDR S&P 60$95M12.8%7.3 yr
AVLVAvantis U.S. Large Cap V$91M12.3%3.0 yr
SPYGState Street SPDR Portfo$87M11.7%7.3 yr
BIVVanguard Intermediate-Te$51M6.8%7.3 yr
SPIPState Street SPDR Portfo$30M4.0%7.3 yr
VUGVanguard Growth ETF$29M3.9%7.3 yr
AVEMAvantis Emerging Markets$27M3.6%3.0 yr
VTIVanguard Total Stock Mar$23M3.0%7.3 yr
AVDEAvantis International Eq$22M3.0%4.0 yr
EMBiShares J.P. Morgan USD $18M2.4%7.3 yr
VIOVVanguard S&P Small-Cap 6$15M2.0%6.0 yr
USRTiShares Core U.S. REIT E$12M1.7%7.3 yr
ICSHiShares Ultra Short Dura$12M1.6%7.3 yr
SPTMState Street SPDR Portfo$8M1.0%7.3 yr

Portfolio composition (YoY)

Industry mix
Asset Management87.3%-0.0pp$648M
Asset Management - Bonds8.5%-0.0pp$63M
Asset Management - Income0.6%$5M
Beverages - Non-Alcoholic0.6%-0.2pp$4M
Regulated Electric0.4%-0.1pp$3M
Drug Manufacturers - General0.4%-0.1pp$3M
Insurance - Diversified0.3%-0.1pp$2M
Oil & Gas Integrated0.2%+0.1pp$2M
Home Improvement0.2%-0.1pp$1M
Discount Stores0.2%+0.0pp$1M
Country
US99.7%-0.2pp
CA0.2%+0.1pp
IE0.1%
Top 5: 60.1% · Top 10: 77.7% · Top 25: 91.6%

Winners

TickerPrev $PnLYoY %
KO$4M+0.00B9.3%

Losers

TickerPrev $PnLYoY %

Top buys this quarter · 15

SO The Southern Company+$0M
XOM Exxon Mobil Corporation+$0M
WPM Wheaton Precious Metals Corp.new+$0M
UBSI United Bankshares, Inc.new+$0M
CVX Chevron Corporation+$0M
KGC Kinross Gold Corporationnew+$0M
KMI Kinder Morgan, Inc.+$0M
WMT Walmart Inc.+$0M
MSFT Microsoft Corporation+$1M
NVDA NVIDIA Corporation+$0M

Top sells this quarter · 15

NEE NextEra Energy, Inc.$5M
AAPL Apple Inc.$1M
AMGN Amgen Inc.$0M
TRMK Trustmark Corporationexit$0M
BLK BlackRock, Inc.exit$0M
KO The Coca-Cola Company$4M
HD The Home Depot, Inc.$0M
GOOG Alphabet Inc.$0M
SPY State Street SPDR S&P 500 ETF $0M
PG The Procter & Gamble Company$1M

Quarterly history (TTM returns)

PeriodAUM# PosReturn (1yr)SPY (1yr)Alpha (1yr)Flow
2026-03-31$742M108+22.60%+17.59%+5.00%-0.02B
2025-12-31$706M99+15.60%+17.72%-2.12%+0.00B
2025-09-30$686M103+56.48%+17.52%+38.96%+0.02B
2025-06-30$621M99+61.04%+14.94%+46.10%+0.03B
2025-03-31$570M95+62.40%+8.30%+54.09%-0.01B
2024-12-31$572M95+58.23%+24.89%+33.35%-0.22B
2024-09-30$569M101+40.18%+36.04%+4.15%-0.01B
2024-06-30$524M92+28.19%+24.49%+3.70%-0.01B
2024-03-31$509M94+24.02%+29.62%-5.61%-0.20B
2023-12-31$713M139+24.02%+26.18%-2.16%-0.09B
2023-09-30$653M132+12.72%+21.57%-8.85%+0.29B
2023-06-30$363M78+6.64%+19.42%-12.79%+0.07B
2023-03-31$295M68-0.75%-7.82%+7.07%-0.20B
2022-12-31$501M106-4.83%-18.17%+13.35%-0.02B
2022-09-30$466M104-5.23%-15.51%+10.28%+0.02B
2022-06-30$470M115+0.24%-10.62%+10.86%+0.06B