Stocks/Funds/CIK 1326150

Prentice Capital Management, LP

microcap filerlong-term holderconcentrated
Quarterly 13F filings · Latest period 2026-03-31 · CIK 1326150
Assets
$46M
-20.1% YoY
Holdings
23
Lifetime alpha vs market
-17.12% annual
Average hold time
2.1 yr
median 1.5 yr

Quarterly history

Cum return -28% vs S&P +52% · α -80% lifetimeAUM $46M · peak $462MFlow $-5M (-7%)2019-122020-122021-122022-122023-122024-122025-122026-03
AUM ($B)fundS&P 500(gap = α)/ Flow in/out

Behavior signals (lifetime)

Dip response
-13.20%
trims when stocks drop
when a holding falls −10%+
Middle response
-23.22%
baseline attrition
Rally response
-21.73%
trims into rallies
when a holding rises +10%+

Top positions · 23

Ticker$ value% portYoYHold time
SNAPSnap Inc.$10M21.4%-47.2%3.0 yr
OPENOpendoor Technologies In$8M16.4%+358.8%0.5 yr
NNNextNav Inc.$7M15.0%+31.6%2.5 yr
JBLUJetBlue Airways Corporat$4M8.1%-8.3%2.0 yr
PTONPeloton Interactive, Inc$3M6.8%-32.1%3.3 yr
ELYCallaway Golf Company$2M4.4%1.5 yr
ULCCFrontier Group Holdings,$2M4.1%-18.7%1.0 yr
FRMIFermi Inc. Common Stock$2M3.6%0.3 yr
$2M3.3%0.5 yr
AALAmerican Airlines Group $2M3.3%+1.8%0.5 yr
GPROGoPro, Inc.$1M3.0%+16.2%6.0 yr
HEARTurtle Beach Corporation$1M2.5%1.3 yr
GRPNGroupon, Inc.$1M2.2%-36.6%6.0 yr
CWHCamping World Holdings, $1M1.9%-56.6%1.0 yr
COTYCoty Inc.$1M1.8%-63.3%3.8 yr

Portfolio composition (YoY)

Industry mix
Internet Content & Information38.6%-1.3pp$18M
Real Estate - Services16.4%$8M
Airlines, Airports & Air Services15.5%+5.0pp$7M
Leisure11.2%-0.0pp$5M
Consumer Electronics5.5%+3.7pp$3M
Unknown4.0%+3.4pp$2M
Regulated Electric3.6%$2M
Household & Personal Products2.7%$1M
Auto - Dealerships1.9%$1M
Specialty Retail0.7%-8.3pp$0M
Country
US96.0%-3.4pp
Unknown4.0%+3.4pp
Top 5: 67.7% · Top 10: 86.4% · Top 25: 100.0%

Winners

TickerPrev $PnLYoY %
NN$4M+0.00B31.6%
GPRO$1M+0.00B16.2%
AAL$2M+0.00B1.8%
GRWG$0M+0.00B1.9%
JBLU$4M-0.00B-8.3%

Losers

TickerPrev $PnLYoY %
GRPN$13M-0.00B-36.6%
SNAP$6M-0.00B-47.2%
PTON$4M-0.00B-32.1%
BMBL$3M-0.00B-24.9%
JBLU$4M-0.00B-8.3%

Top buys this quarter · 8

OPEN Opendoor Technologies Inc.+$5M
SNAP Snap Inc.+$5M
FRMI Fermi Inc. Common Stocknew+$2M
PTON Peloton Interactive, Inc.+$3M
CWH Camping World Holdings, Inc.+$0M
ULCC Frontier Group Holdings, Inc.+$2M
+$2M
new+$0M

Top sells this quarter · 14

GRPN Groupon, Inc.$5M
JBLU JetBlue Airways Corporation$3M
HLF Herbalife Nutrition Ltd.exit$2M
SBUX Starbucks Corporationexit$2M
BMBL Bumble Inc.$2M
COTY Coty Inc.$1M
NN NextNav Inc.$1M
RH Rhexit$1M
AAL American Airlines Group Inc.$1M
NWL Newell Brands Inc.$0M

Quarterly history (TTM returns)

PeriodAUM# PosReturn (1yr)SPY (1yr)Alpha (1yr)Flow
2026-03-31$46M23-11.99%+17.59%-29.58%-0.00B
2025-12-31$63M24-3.65%+17.72%-21.37%+0.00B
2025-09-30$65M18+31.39%+17.52%+13.87%+0.00B
2025-06-30$60M31+27.17%+14.94%+12.23%-0.01B
2025-03-31$57M27+8.39%+8.30%+0.09%+0.01B
2024-12-31$58M22-11.75%+24.89%-36.64%+0.00B
2024-09-30$45M27-11.42%+36.04%-47.46%+0.00B
2024-06-30$43M22+13.48%+24.49%-11.01%+0.00B
2024-03-31$42M21+37.15%+29.62%+7.52%+0.01B
2023-12-31$43M21+79.76%+26.18%+53.58%+0.00B
2023-09-30$33M20+42.46%+21.57%+20.89%-0.01B
2023-06-30$31M21-6.84%+19.42%-26.26%-0.02B
2023-03-31$47M24-45.12%-7.82%-37.30%-0.04B
2022-12-31$92M26+1.44%+7.56%-6.12%-0.04B
2022-09-30$135M22-16.75%-4.93%-11.82%-0.07B
2022-06-30$245M20-29.77%-16.11%-13.66%-0.05B