Stocks/Funds/CIK 1310929

Willis Investment Counsel

long-term holder
Quarterly 13F filings · Latest period 2026-03-31 · CIK 1310929
Assets
$1.83B
+23.2% YoY
Holdings
123
Lifetime alpha vs market
-5.35% annual
Average hold time
5.5 yr
median 5.5 yr

Quarterly history

Cum return +41% vs S&P +80% · α -39% lifetimeAUM $1.8B · peak $1.9BFlow $-197M (-10%)2016-062017-122019-062020-122022-062023-122025-062026-03
AUM ($B)fundS&P 500(gap = α)/ Flow in/out

Behavior signals (lifetime)

Dip response
+0.19%
adds when stocks drop
when a holding falls −10%+
Middle response
-1.38%
baseline attrition
Rally response
-2.23%
trims into rallies
when a holding rises +10%+

Top positions · 30

Ticker$ value% portYoYHold time
JNJJohnson & Johnson$71M3.9%+51.5%10.5 yr
CSCOCisco Systems, Inc.$65M3.5%+28.1%10.0 yr
LMTLockheed Martin Corporat$55M3.0%+39.0%9.5 yr
TXNTexas Instruments Incorp$52M2.8%+11.4%10.3 yr
CBChubb Limited$50M2.7%+9.3%7.8 yr
PFEPfizer Inc.$48M2.6%+18.8%10.5 yr
MSFTMicrosoft Corporation$42M2.3%-0.6%10.5 yr
PAYXPaychex, Inc.$40M2.2%-38.2%10.3 yr
XOMExxon Mobil Corporation$39M2.1%+47.6%10.3 yr
ACNAccenture plc$39M2.1%-35.6%6.0 yr
MRKMerck & Co., Inc.$38M2.1%+38.9%7.3 yr
HSYThe Hershey Company$38M2.1%+25.3%2.3 yr
PEPPepsiCo, Inc.$36M1.9%+7.7%10.5 yr
HDThe Home Depot, Inc.$35M1.9%-8.0%6.5 yr
CATCaterpillar Inc.$35M1.9%+117.8%10.5 yr

Portfolio composition (YoY)

Industry mix
Drug Manufacturers - General11.8%+2.5pp$216M
Oil & Gas Integrated4.7%+0.1pp$85M
Industrial - Machinery4.6%+1.4pp$84M
Aerospace & Defense4.4%+0.9pp$80M
Semiconductors4.0%-1.0pp$73M
Staffing & Employment Services3.8%-0.5pp$70M
Communication Equipment3.8%+0.7pp$70M
Software - Infrastructure3.6%-0.2pp$66M
Medical - Diagnostics & Research3.4%+0.0pp$62M
Telecommunications Services3.1%-0.8pp$58M
Country
US87.1%+0.6pp
IE5.5%-0.2pp
CH3.0%-0.1pp
FR1.6%-0.1pp
GB1.4%-0.3pp
AU1.3%-0.1pp
CA0.3%+0.2pp
Unknown0.0%-0.0pp
Top 5: 16.0% · Top 10: 27.3% · Top 25: 54.1%

Winners

TickerPrev $PnLYoY %
CAT$24M+0.03B117.8%
JNJ$55M+0.03B51.5%
LMT$39M+0.01B39.0%
CSCO$46M+0.01B28.1%
XOM$25M+0.01B47.6%

Losers

TickerPrev $PnLYoY %
PAYX$44M-0.02B-38.2%
ACN$36M-0.01B-35.6%
ADP$21M-0.01B-31.8%
TSCO$25M-0.00B-16.4%
PG$27M-0.00B-12.9%

Top buys this quarter · 15

ADP Automatic Data Processing, Inc+$13M
PAYX Paychex, Inc.+$10M
SPGI S&P Global Inc.new+$6M
INTU Intuit Inc.new+$6M
FDS FactSet Research Systems Inc.+$4M
ZTS Zoetis Inc.+$4M
ADBE Adobe Inc.+$13M
CLX The Clorox Company+$3M
NRC National Research Corporation+$1M
VZ Verizon Communications Inc.+$0M

Top sells this quarter · 15

WMT Walmart Inc.exit$38M
CAT Caterpillar Inc.$21M
KMB Kimberly-Clark Corporationexit$19M
JNJ Johnson & Johnson$19M
GPC Genuine Parts Companyexit$15M
TROW T. Rowe Price Group, Inc.exit$14M
TGT Target Corporationexit$14M
INTC Intel Corporationexit$13M
AMAT Applied Materials, Inc.$12M
UPS United Parcel Service, Inc.$12M

Quarterly history (TTM returns)

PeriodAUM# PosReturn (1yr)SPY (1yr)Alpha (1yr)Flow
2026-03-31$1.83B123+12.74%+17.59%-4.85%-0.20B
2025-12-31$1.94B130+7.97%+17.72%-9.75%+0.09B
2025-09-30$1.83B127+2.95%+17.52%-14.57%+0.05B
2025-06-30$1.71B118+7.39%+14.94%-7.55%+0.18B
2025-03-31$1.49B117+1.93%+8.30%-6.37%-0.04B
2024-12-31$1.52B116+8.13%+24.89%-16.75%+0.04B
2024-09-30$1.54B113+22.52%+36.04%-13.52%-0.02B
2024-06-30$1.44B107+10.00%+24.49%-14.49%+0.03B
2024-03-31$1.45B107+15.72%+29.62%-13.91%-0.06B
2023-12-31$1.42B113+9.64%+26.18%-16.54%-0.04B
2023-09-30$1.34B110+14.12%+21.57%-7.44%-0.17B
2023-06-30$1.55B111+5.99%+19.42%-13.43%-0.04B
2023-03-31$1.55B111-8.81%-7.82%-0.99%-0.03B
2022-12-31$1.56B113+13.66%+7.56%+6.10%-0.00B
2022-09-30$1.38B110-9.68%-4.93%-4.76%-0.10B
2022-06-30$1.63B114-11.97%-16.11%+4.14%-0.03B