Stocks/Funds/CIK 1299351

Madison Asset Management, LLC

long-term holder
Quarterly 13F filings · Latest period 2026-03-31 · CIK 1299351
Assets
$8.06B
-10.2% YoY
Holdings
349
Lifetime alpha vs market
-2.01% annual
Average hold time
3.9 yr
median 4.0 yr

Quarterly history

Cum return +95% vs S&P +121% · α -26% lifetimeAUM $8.1B · peak $9.3BFlow $-417M (-5%)2019-122020-122021-122022-122023-122024-122025-122026-03
AUM ($B)fundS&P 500(gap = α)/ Flow in/out

Behavior signals (lifetime)

Dip response
-3.57%
trims when stocks drop
when a holding falls −10%+
Middle response
-2.26%
baseline attrition
Rally response
-2.49%
trims into rallies
when a holding rises +10%+

Top positions · 30

Ticker$ value% portYoYHold time
ACGLArch Capital Group Ltd.$391M4.9%-0.2%6.5 yr
ROSTRoss Stores, Inc.$306M3.8%+71.2%6.5 yr
PCARPACCAR Inc$183M2.3%+21.7%6.5 yr
GOOGAlphabet Inc.$181M2.2%+84.3%6.5 yr
APHAmphenol Corporation$158M2.0%+93.6%6.5 yr
CSLCarlisle Companies Incor$151M1.9%-0.9%6.5 yr
BROBrown & Brown, Inc.$150M1.9%-47.2%6.5 yr
AMZNAmazon.com, Inc.$139M1.7%+9.5%6.5 yr
CDWCDW Corporation$134M1.7%-23.2%6.5 yr
LHLabcorp Holdings Inc.$131M1.6%+15.9%2.0 yr
CPRTCopart, Inc.$129M1.6%-41.3%6.5 yr
MEDPMedpace Holdings, Inc.$126M1.6%+57.6%1.5 yr
TDYTeledyne Technologies In$120M1.5%+21.6%2.0 yr
KEYSKeysight Technologies, I$119M1.5%+88.5%2.5 yr
TXNTexas Instruments Incorp$118M1.5%+11.4%6.5 yr

Portfolio composition (YoY)

Industry mix
Asset Management12.7%+2.1pp$1.02B
Hardware, Equipment & Parts6.3%+0.8pp$511M
Medical - Diagnostics & Research6.3%+1.5pp$505M
Industrial - Machinery5.4%+0.9pp$433M
Insurance - Diversified5.1%-1.6pp$409M
Apparel - Retail4.7%+1.7pp$378M
Semiconductors4.1%+0.1pp$332M
Internet Content & Information3.0%+0.6pp$238M
Insurance - Property & Casualty2.9%-0.9pp$232M
Insurance - Brokers2.7%-1.1pp$214M
Country
US87.9%+1.1pp
BM4.9%-0.4pp
Unknown2.1%-0.1pp
GB1.5%+0.4pp
IE0.9%-0.8pp
CA0.8%+0.0pp
CH0.6%-0.6pp
JP0.2%+0.0pp
Top 5: 15.1% · Top 10: 23.9% · Top 25: 43.8%

Winners

TickerPrev $PnLYoY %
GOOG$205M+0.17B84.3%
APH$167M+0.16B93.6%
ROST$205M+0.14B71.2%
KEYS$81M+0.07B88.5%
ADI$105M+0.06B60.2%

Losers

TickerPrev $PnLYoY %
IT$232M-0.14B-62.3%
BRO$256M-0.12B-47.2%
CPRT$263M-0.11B-41.3%
CDW$134M-0.03B-23.2%
WAT$114M-0.02B-19.2%

Top buys this quarter · 15

TYL Tyler Technologies, Inc.new+$55M
META Meta Platforms, Inc.+$49M
BSY Bentley Systems, Incorporatednew+$34M
MC Moelis & Company+$32M
AVGO Broadcom Inc.+$30M
ARMP Armata Pharmaceuticals, Inc.new+$22M
BRO Brown & Brown, Inc.+$150M
TTAN ServiceTitan, Inc.+$57M
CL Colgate-Palmolive Company+$15M
COP ConocoPhillips+$12M

Top sells this quarter · 15

MKSI MKS Inc.$134M
PCAR PACCAR Inc$81M
GOOG Alphabet Inc.$40M
SBUX Starbucks Corporation$33M
ACN Accenture plc$31M
KEYS Keysight Technologies, Inc.$106M
ACGL Arch Capital Group Ltd.$25M
NEM Newmont Corporation$24M
ROST Ross Stores, Inc.$272M
ORCL Oracle Corporation$19M

Quarterly history (TTM returns)

PeriodAUM# PosReturn (1yr)SPY (1yr)Alpha (1yr)Flow
2026-03-31$8.06B349+8.08%+17.59%-9.52%-0.42B
2025-12-31$8.69B341+6.15%+17.72%-11.56%-0.56B
2025-09-30$9.07B336+2.78%+17.52%-14.74%-0.49B
2025-06-30$9.26B338+6.25%+14.94%-8.69%-0.19B
2025-03-31$8.98B349-1.17%+8.30%-9.48%+0.48B
2024-12-31$8.87B335+13.10%+24.89%-11.78%+0.08B
2024-09-30$8.89B328+28.68%+36.04%-7.36%+0.28B
2024-06-30$8.08B326+17.68%+24.49%-6.81%+0.12B
2024-03-31$8.13B330+28.03%+29.62%-1.60%+0.03B
2023-12-31$7.38B321+21.16%+26.18%-5.02%-0.28B
2023-09-30$6.81B321+19.66%+21.57%-1.91%+0.13B
2023-06-30$6.85B314+17.21%+19.42%-2.21%-0.16B
2023-03-31$6.58B299-2.01%-7.82%+5.81%-0.03B
2022-12-31$6.37B317-9.97%-18.17%+8.20%-0.21B
2022-09-30$5.93B337-9.88%-15.51%+5.63%-0.19B
2022-06-30$6.41B362-5.14%-10.62%+5.48%+0.22B