Stocks/RGR

RGR

Sturm, Ruger & Company, Inc.
Industrials·Aerospace & Defense
$39.09
$623M market cap
Claude Rating
5/10HOLD
Revenue
$400.6M
Free Cash Flow
$42.4M
Rev Growth
+4.1%
FCF Margin
10.6%
P/FCF
14.7x
EV/FCF
12.3x
Fwd EV/EBITDA
9.4x
Fair Value
$40.00
Upside
+2.3%

Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates through two segments, Firearms and Castings. The company provides single-shot, autoloading, bolt-action, and sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and firearms accessories and replacement parts, as well as manufactures lever-action rifles under the Marlin name

2-Year Price History

$40.04-4.4%
$30$32$34$36$38$40$42$44$46volJun 24Oct 24Jan 25May 25Sep 25Jan 26May 26

Quarterly Financials & Projections

Quarterly Waterfall ($ M)
PeriodRevEBITDAOpInNIOCFFCFCapExCashDebtSharesROICIntCovEV/EBITDA
Est2028-Q1155.018.6--10.1--11.6-4.7198.1----------
Est2027-Q4158.019.8--11.1--18.2-4.7186.5----------
Est2027-Q3143.016.5--8.6--9.3-5.7168.3----------
Est2027-Q2150.016.5--8.7--12.0-5.3159.0----------
Est2027-Q1148.014.8--7.4--8.9-4.4147.0----------
Est2026-Q4152.016.0--8.4--15.2-4.6138.1----------
Est2026-Q3138.012.4--5.5--7.6-5.5122.9----------
Est2026-Q2145.012.3--5.1--10.2-5.1115.3----------
Act2026-Q1141.46.60.60.118.814.0-4.8105.21.716.316.4%299.2x--
Act2025-Q40.00.00.00.015.512.3-3.292.50.00.00.0%----
Act2025-Q3126.83.5-3.51.612.97.0-5.980.81.916.4-82.6%204.7x31.9x
Act2025-Q2132.5-13.8-20.7-17.214.79.1-5.6101.41.416.4-362.2%-627.0x23.2x
Act2025-Q1135.78.58.57.811.110.0-1.1108.31.616.948.5%529.5x8.8x
Act2024-Q4145.818.211.410.520.016.4-3.6105.51.816.867.5%504.6x9.9x
Act2024-Q3122.311.13.74.79.42.6-6.896.01.817.126.4%462.2x10.7x
Act2024-Q2130.815.89.08.318.710.1-8.6105.61.917.648.2%631.4x11.5x
Act2024-Q1136.814.97.57.17.35.6-1.8115.32.017.632.8%876.3x9.4x
Act2023-Q4130.614.910.310.316.612.4-4.2117.72.217.749.8%530.2x9.9x
Act2023-Q3120.914.76.37.4-4.5-11.3-6.8120.02.317.930.8%120.8x8.8x
Act2023-Q2142.826.818.416.216.513.3-3.2137.72.717.878.8%892.4x8.3x
Act2023-Q1149.525.117.014.45.33.6-1.7130.12.917.881.8%1002.1x7.0x
Act2022-Q4149.227.419.719.027.016.4-10.5224.33.017.9115.8%537.0x5.1x
Act2022-Q3139.427.719.918.417.915.0-2.9215.22.117.848.8%315.2x--
Act2022-Q2140.732.825.220.813.610.2-3.5208.52.217.860.1%1263.0x--
Act2022-Q1166.646.438.730.218.87.9-10.9211.62.317.894.2%509.5x--
Historical Valuation

Multiples vs the company's own history — cheap or rich relative to itself? Historical fiscal years, then TTM, then forward projections (E). Forward rows hold today's price against projected earnings, so the multiple compresses if the company grows into it.

YearPriceRev GrEBITDA %EBITDAEV/EBITDAEV/FCFP/EP/S
202247.7122.5%1345.1×13.8×10.3×1.5×
202343.87-8.7%15.0%819.9×44.3×19.0×1.7×
202434.70-1.5%11.2%609.9×17.1×22.8×1.3×
202532.58-26.3%-0.5%-2n/m16.3×n/m1.8×
TTM39.09-25.1%-0.9%-40.0×0.0×0.0×0.0×
2027E39.09+49.5%0.1%10.0×0.0×0.0×0.0×

EBITDA in reporting-currency $M. Historical multiples use year-end market cap (split-adjusted price history); TTM & forward years use today's.

AI Analysis

LLM Evaluations

Claude5/10HOLDFV: $40.00

Ruger is a storied American firearms manufacturer with a debt-free balance sheet and strong cash position ($105M) that provides significant downside protection. However, the company is in the midst of a painful operational restructuring that has destroyed near-term profitability, with EBITDA margins collapsing from mid-teens to low-single-digits. The proxy fight with Beretta creates both upside optionality (potential takeout at a premium) and near-term cost/distraction headwinds. New product innovation is a genuine bright spot (41% of sales), but competitive pricing pressure in a soft firearms market means revenue growth is coming at the expense of margins. The stock trades at roughly fair value on a normalized earnings basis, with the Beretta situation providing a free call option on upside. Without a takeout, this is a mediocre business earning sub-cost-of-capital returns with elevated governance risk and potential tail risk from self-insured litigation liabilities.

Catalyst Beretta Holding tender offer or strategic acquisition at a premium to current price; resolution of proxy fight allowing management to focus on operations; margin recovery as one-time restructuring costs roll off through H2 2026; potential political tailwinds for firearms demand.
Risk Beretta proxy fight escalates into prolonged governance chaos, destroying management focus and shareholder value; alternatively, self-insured product liability litigation results in a material adverse judgment that impairs the balance sheet.
Trend
DETERIORATING
Mgmt
5/10
Quarter
4/10
Exp. Move
-6.0%

Latest Earnings Call

Transcript Summary

Sturm, Ruger & Co. reported Q1 2026 net sales of $141 million, a 4% increase year-over-year, significantly outperforming the industry’s 1.6% NICS growth. The company’s innovation strategy was highly effective, with new products contributing 41% of firearm sales and contributing to a $330 million backlog. However, GAAP earnings were severely impacted by $7.4 million in nonrecurring costs, including $3.2 million for a strategic cooperation agreement with Beretta Holding to avoid a proxy fight and $2.5 million for a reduction in force. Adjusted EPS stood at $0.27 compared to a GAAP EPS of $0.01. Operational performance was also hampered by severe weather, leading to a 30,000-unit production shortfall. Management introduced Andrew Wieland as the new CFO and reaffirmed the Ruger 2030 long-term strategy, which focuses on profitable expansion and product ecosystems. The company remains debt-free with $105 million in cash. Near-term priorities include recovering production losses and expanding the accessories business. While bullish on product demand and organizational alignment, Ruger maintains a cautious outlook on consumer discretionary spending amidst macroeconomic pressures.

Valuation & Metrics

Market Stats

Price$39.09
Market Cap$623M
Enterprise Value$520M
P/S Ratio1.6x
P/FCF14.7x
EV/FCF12.3x
FCF Margin (TTM)10.6%
FCF Yield6.8%
Dividend Yield (TTM)1.0%
Annual Dilution-3.6%
CurrencyUSD

TTM Financial Snapshot

Revenue$400.6M
Net Income$-15.5M
Free Cash Flow$42.4M

Revenue Growth (YoY)+4.1%
EBITDA Margin-0.9%
Net Margin-3.9%
FCF Margin10.6%
CapEx % of Revenue4.9%
SBC % of Revenue1.0%
ROIC-107.1%
WC Change % Rev9.2%
Interest Coverage-61.2x

DCF Fair Value Estimate

$34.94
-10.6% upside
Fair Enterprise Value$464M
− Net Debt$-104M
= Fair Equity$568M
Revenue Growth3.9% → 2.0%
FCF Margin10.6% → 10.0%
Discount Rate15.0%
Terminal EV/FCF12.0x

Forward Outlook & Risk

Short Interest

Short % of Float3.8%
Short Shares0.5M
Days to Cover4.8
Change (vs Prior)-12.5%
Short % Float History
3.80%+0.20pp
4.0%5.0%6.0%7.0%8.0%9.0%04-3007-1509-1511-1401-1504-30

Options

Call IV (ATM)33%
Put IV (ATM)36%
ATM Spread4.4%
Call $OI (near money)$92K
Put $OI (near money)$133K
ATM ExpiryJuly 17, 2026 (56D)
ATM Strike$40.0
Major Expirations1
Near-money chain · July 17, 2026
StrikeCall Bid/AskCall OIPut Bid/AskPut OI
$22.50$15.80/$19.500--/$0.550
$25.00$13.10/$17.103--/$0.605
$30.00$8.30/$12.1016$0.05/$0.752,593
$35.00$4.00/$7.1064$0.05/$1.0021
$40.00$1.35/$3.10173$1.20/$2.9511
$45.00$0.35/$0.80215$3.80/$7.1018
$50.00--/$0.75125$8.40/$11.900
$55.00--/$0.5524$13.10/$17.000
Snapshot: 2026-05-22

Forward Projections & Estimates

NTM Revenue Growth+45.5%
Forward FCF Margin7.2%
Forward EBITDA Margin9.5%
Forward P/FCF14.9x
Forward EV/FCF12.4x
Forward Int. Coverage--
Model Risk Score7/10
Bankruptcy Odds1%
Est. Borrow Rate5.5%
Terminal EV/FCF12.0x
LT Growth2.0%
LT FCF Margin10.0%

Employees

Headcount1,880
Revenue / Employee$213,092
Gross Profit / Employee$27,861
2022: 1,880 → 2023: 1,820 → 2024: 1,780 → 2025: 1,780 (-2% CAGR)

Institutional Ownership

Headline & net flow

NET BUYING

In Q1 2026 so far (quarter still filing), institutions are net buyers — bought 10.2% of float, sold 5.3%. 3 filers moved >1% of shares (2 buying, 1 selling).

Net flow · Q1 2026still filing
+4.9% of float (net)
Bought 10.2% · Sold 5.3%
197 filers reported (last quarter: 199)

Ownership composition

Active
37.6%(+5.0% YoY)
173 filers
hedge / family / endowment
Retail funds
Fidelity, Schwab, 401(k)
Passive
21.8%(-14.4% YoY)
11 filers
Vanguard, iShares, SPDR
Market makers
2.0%(+1.6% YoY)
5 filers
Citadel, Susquehanna
Insiders
3.4%
Form 4 — latest per insider
0%25%50%75%100%2022-062023-032023-122024-092025-062026-03
ActiveRetail fundsPassiveMarket makersRetail direct

Top holders

Fund$ valueCost basisΔ QoQΔ YoYα lifeFund AUM
BlackRock, Inc.Passive$51.4M$40.71−$1.1M−$60.4M-0.2%$5.69T
RENAISSANCE TECHNOLOGIES LLC$28.5M$51.65−$766K−$2.0M+1.2%$63.91B
VANGUARD CAPITAL MANAGEMENT LLCPassive$25.8M$40.09+$25.8M+$25.8M$4.04T
TWO SIGMA INVESTMENTS, LP$20.0M$40.15+$10.8M+$17.7M-0.9%$117.03B
WELLINGTON MANAGEMENT GROUP LLP$19.1M$38.99−$780K+$743K-0.3%$533.98B
DIMENSIONAL FUND ADVISORS LPPassive$15.9M$37.20+$1.1M+$4.8M-0.4%$480.92B
JRM Investment Counsel, LLC$15.9M$40.09+$15.9M+$15.9M-0.2%$375M
GEODE CAPITAL MANAGEMENT, LLCPassive$14.6M$48.56+$219K−$1.0M+2.3%$1.61T
CHARLES SCHWAB INVESTMENT MANAGEMENT INC$14.4M$43.72−$781K+$5.6M+0.7%$645.81B
AMERICAN CENTURY COMPANIES INC$13.4M$44.09+$1.8M+$7.0M+0.7%$193.48B
STATE STREET CORPPassive$13.0M$45.98−$468K−$12.6M-0.2%$2.89T
JANE STREET GROUP, LLCMM$9.9M$36.69+$88K+$8.5M-0.1%$92.10B
ROYAL BANK OF CANADA$9.3M$44.03+$401K+$870K-0.2%$526.36B
CITADEL ADVISORS LLC$8.3M$42.63+$2.8M+$6.6M-0.4%$138.22B
HRT FINANCIAL LP$7.4M$37.59+$2.8M+$7.4M-0.6%$39.46B
VANGUARD PORTFOLIO MANAGEMENT LLCPassive$6.0M$40.09+$6.0M+$6.0M$1.91T
UBS Group AG$5.6M$39.77−$297K+$375K-0.3%$562.11B
NORTHERN TRUST CORPPassive$5.6M$38.63+$178K−$1.8M-0.2%$755.34B
MORGAN STANLEY$5.3M$48.39−$2.6M−$6.5M-0.3%$1.65T
Allianz Asset Management GmbH$4.9M$38.69+$2.1M+$4.9M-0.2%$86.14B
Cost basis is a volume-weighted estimate from accumulation periods within our 13F history; holders who built their position before our window started will show a stale basis. % above the cost basis is the unrealized gain at the current price.

Trading behavior

Smart-money alpha (lifetime, %/qtr)BULLISH
Holders
-0.03%
avg per quarter
Holders (ex-self)
-0.04%
excl. this stock
Buyers (this Q)
-0.52%
70 buyers · $0.11B in
Sellers (this Q)
-3.13%
62 sellers · $-0.00B out
alpha coverage: 90% of $ has a lifetime-alpha record
Holder behavior on this stocksource: stock
On big dips (−10%+)
-16.8%
how holders react when this stock falls
On quiet Qs
+1.3%
−10% to +10% baseline
On rallies (+10%+)
+0.0%
how they react when this stock rises
Holders' portfolio flow this Q
+6.6%
inflows — adds are organic
Sellers' portfolio flow this Q
-41.8%
Sellers shed AUM broadly — partly forced.
▸ Compare to holder-profile behavior (across all their stocks)
Holder dip (any stock)
-7.2%
Holder mid (any stock)
-5.3%
Holder rally (any stock)
-7.9%

Top Holders Over Time

5-year share-count history (top 10 holders by peak, incl. exited) + price

0803K1.6M2.4M3.2M$33$39$46$52$582021-062022-062023-062024-062025-062026-03
hover the chart for per-quarter detailprice (right axis)
RENAISSANCE TECHNOLOGIES LLC710KLSV ASSET MANAGEMENTBank of New York Mellon Corp122KCHARLES SCHWAB INVESTMENT MANAGEMENT INC358KARROWSTREET CAPITAL, LIMITED PARTNERSHIP88KMORGAN STANLEY133KRobeco Institutional Asset Management B.V.UBS Group AG141KWELLINGTON MANAGEMENT GROUP LLP477KTWO SIGMA INVESTMENTS, LP498K

Analyst Coverage

Analyst Coverage
Price Targets
Last Quarter (1 analysts)$46.001770.0%
Last Year (1 analysts)$46.001770.0%
Current Price$39.09
Analyst Ratings
1
5
4
2
Strong Buy: 1Buy: 5Hold: 4Sell: 2Consensus: Buy
Consensus Estimates
QuarterRevenueEBITDANet IncEPSEPS Range# Analysts
2025 Q3124M21M6M$0.35$0.33 – $0.382
2025 Q4131M22M4M$0.25$0.20 – $0.302
2026 Q1137M23M6M$0.34$0.31 – $0.372
2026 Q2133M22M7M$0.46$0.46 – $0.461
2026 Q3131M22M7M$0.45$0.45 – $0.451
2026 Q4153M25M10M$0.62$0.62 – $0.621
2027 Q1147M24M7M$0.41$0.41 – $0.411
2027 Q2130M21M8M$0.49$0.49 – $0.491
2027 Q3133M22M7M$0.43$0.43 – $0.431
2027 Q4159M26M11M$0.65$0.65 – $0.651

Corporate

Executive Compensation (2003-2005)

Direct Pay$3.1M
Incentive & Other$0.4M
Total Compensation$3.4M
% of Revenue0.2%

Insider Trading (last 12mo)

Open-market only (Form 4 P-Purchase + S-Sale). Excludes grants, option exercises, tax withholding, gifts.
Officers & directors
Buys ($, 12mo)
$305K
4 txns · 3 insiders · 8,000 sh
Sells ($, 12mo)
$1.16M
6 txns · 3 insiders · 31,112 sh
Recent transactions
DateSideInsiderTitleSharesPriceDollarsOwned $
2026-05-20BUYSeyfert Todd Williamofficer: President & CEO1,500$39.15$59K$59K
2026-05-14BUYPettet Bruce T.director1,000$39.89$40K$303K
2026-05-12BUYWIDMAN PHILLIPdirector5,000$38.00$190K$1.72M
2025-11-14SELLROSENTHAL AMIRdirector500$30.96$15K$621K
2025-09-22SELLKilloy Christopher Johndirector8,776$40.00$351K$1.13M
2025-09-19SELLKilloy Christopher Johndirector1,224$40.00$49K$1.48M
2025-08-11BUYPettet Bruce T.director500$33.10$17K$219K
2025-06-09SELLKilloy Christopher Johndirector8,583$37.01$318K$1.54M
2025-06-02SELLColbert Sarah Fofficer: VP, Gen Counsel, & Corp Secy8,000$35.80$286K$20K
2025-05-30SELLKilloy Christopher Johndirector4,029$36.04$145K$1.81M

Order Flow (FINRA, ~3w lag)

19.3%retail+0.9pp
26.6%dark+0.7pp
week of 2026-04-13
10%20%30%40%24-1125-0225-0525-0825-1126-0226-04retail (non-ATS)dark (ATS)
Off-exchange volume from FINRA. Retail = non-ATS (wholesaler PFOF + broker internalization). Dark = ATS (dark-pool crossing networks, institutional). Lit-exchange = remainder.

Revenue Breakdown

Revenue Segments

By Product (2026-Q1)
Firearms Member$140.9MNEW
Unaffiliated Castings Member$0.5MNEW

Filing Risk Analysis

Filing Risk Scores

STURM, RUGER & COMPANY: Self-Insurance Shift and Takeover Defenses Mask Operational Weakness

Overall Risk
6/10
Fraud
2/10
Dilution
4/10
Insolvency
2/10
Earnings Overstated
3/10
Hidden Liabilities
7/10
Legal
9/10
Audit Warnings
2/10
Hidden Upside
9/10
Contextually Acceptable
4/10

Counter-Thesis

Counter-Thesis & Recent News

📰 Recent News

Sturm, Ruger & Co. (RGR) reported a massive earnings miss for Q1 2026 on May 6, 2026, with an adjusted EPS of $0.27 compared to the $0.37 expected (a 27% negative surprise). GAAP net income plummeted to $0.1 million ($0.01/share) from $7.8 million a year prior. For the full year 2025, the company swung to a net loss of $4.39 million. Management is currently embroiled in a hostile public dispute with its largest shareholder, Beretta Holding S.A. (9.95% stake), which has nominated a rival slate of directors for the May 27, 2026, annual meeting (Source: Stock Titan, Investing.com, OTC Markets).

🐻 Bear Case

The bear case centers on severe margin compression and a 'broken' business model where revenue growth lags inflation and comes at the expense of profitability. In FY 2025, while sales grew 1.9%, gross profit crashed 29% and EBITDA margins halved from 10.3% to 5.4%. The company is essentially 'buying sales' through aggressive pricing that destroys shareholder value. Furthermore, the ongoing proxy battle with Beretta is a massive distraction, costing the company $3.2 million in legal and advisory fees in Q1 2026 alone—nearly wiping out operating income (Source: Beretta Holding S.A. Statement, Stock Titan).

🚩 Red Flags

1) Adoption of a 'Poison Pill' (Stockholder Rights Plan) in October 2025 to block Beretta, signaling board entrenchment. 2) A sudden reduction-in-force and organizational restructuring in February 2026, leading to $2.5 million in severance costs. 3) Technical 'Sell' signals and a recent analyst downgrade from 'Buy' to 'Sell' following the Q1 earnings collapse. 4) A trailing P/E ratio exceeding 270x due to the evaporation of earnings (Source: StockInvest.us, Ticker Nerd, 8-K Filing).

⚔️ Competitive Threats

Beretta Holding, a major global competitor, has transitioned from a passive investor to an activist threat, publicly labeling Ruger's strategy as a 'failure' and accusing the board of misleading shareholders. Ruger is also losing ground to peers like Smith & Wesson (SWBI) in a 'challenging consumer environment' where Ruger's price-cutting to maintain volume is proving unsustainable compared to the industry's cost-push inflation (Source: OTC Markets, Simply Wall St).

💬 Customer Sentiment

While management claims strong demand for new platforms like the Glenfield rifle and Red Label III (accounting for 41% of Q1 sales), overall sentiment is dampened by a 'challenging consumer environment' characterized by lower retail pull-through for legacy models. Beretta's public critique suggests Ruger is failing to execute effectively for its customer base, and the significant inventory rationalization charges in 2025 indicate a mismatch between production and actual consumer demand (Source: Ruger Q4/Q1 Earnings Calls).

Full Earnings Call Transcript

Full Earnings Call Transcript — Q1 • 2026-05-07

Operator: Hello, everyone, and thank you for joining us, and welcome to Sturm, Ruger & Co.'s 2026 Q1 Earnings Call. [Operator Instructions] I'll now hand the conference over to Todd Seyfert, President and Chief Executive Officer. Please go ahead, Todd.
Todd Seyfert: Good afternoon, and welcome to Sturm, Ruger & Company's First Quarter 2026 Earnings Conference Call. I'm Todd Seyfert, President and Chief Executive Officer. Before we get started, I would like to turn it over to Sarah Colbert, our General Counsel, for the caution on forward-looking statements.
Sarah Colbert: I would like to remind everyone that some of the statements we make today will be forward-looking in nature. These statements reflect our current expectations, but actual results could differ materially due to a number of uncertainties and risks. You can find more information about these factors in our most recent Form 10-K and other filings with the SEC. We do not undertake any obligation to update these forward-looking statements.
Todd Seyfert: Thank you, Sarah. There's a lot for me to comment on from the quarter. But before I get into the financials, I would like to step through a few recent news items from the past few weeks. First, as we ended the quarter, we announced the appointment of Andrew Wieland as Senior Vice President and Chief Financial Officer, following the planned transition of Tom to me. We are excited for Andrew to join our team in this capacity and look forward to his leadership in the continued execution of Ruger's long-term plan. I would like to thank Tom for his many years of dedicated service and financial stewardship. As I stated in our announcement, we are grateful for Tom's leadership over the last three decades and wish him the very best in his next chapter. He will be noticeably missed from this call. Additionally, I want to acknowledge the announcement of our strategic cooperation agreement with Beretta Holding, our largest shareholder. After months of constructive dialogue, we have reached a cooperation agreement with Beretta Holding that avoids a proxy contest and ensures we remain focused on running and growing our business. This outcome reflects our commitment to act in the best interest of all Ruger shareholders while bringing in a significant investor with deep industry knowledge and a shared focus on our success. This agreement provides stability, removes distraction and allows us to move forward with clarity as we execute our 2026 plan and continue building toward our long-term strategy. Lastly, I would like to comment on a situation that occurred Monday with the New York Stock Exchange. Unfortunately and unexpectedly, the exchange inadvertently disclosed information related to our dividend prior to our earnings release this afternoon. So that there is no confusion, we immediately filed an 8-K regarding this event. Now let me walk through the financials for the quarter. Net sales for the quarter increased 4% to $141 million compared with $136 million in the prior year period. Diluted earnings were $0.01 per share compared to $0.46 per share in the corresponding period of 2025. On an adjusted basis, excluding the impact of expenses related to the strategic cooperation agreement with Beretta Holding and organizational changes implemented in February, diluted earnings for the quarter were $0.27 per share. In the first quarter, we generated $19 million of cash from operations. Year-to-date, capital expenditures totaled $5 million. The company expects capital expenditures to total $30 million for the year for continued investments in new product introductions, expanded capacity for product lines in greatest demand, upgraded manufacturing capabilities and strengthened facility infrastructure. On March 28, 2026, our cash and short-term investments totaled $105 million. Our short-term investments are in United States treasury bills and in a money market fund that invests exclusively in United States treasury instruments, which mature within one year. Our current ratio is 3.5:1, and we have no debt. In the first quarter of 2026, we returned $1.3 million to our shareholders through the payment of a quarterly dividend. The company announced that its Board of Directors declared a dividend of $0.11 per share for the first quarter for shareholders of record as of May 14, 2026, payable on May 29, 2026. This dividend equates to approximately 40% of net income. As you can see, Q1 marks our fourth consecutive quarter of year-over-year top line sales growth, a clear indication that the actions we've taken over the past year are gaining traction. We continue to outperform the broader market as measured by a sales increase of 3.2% versus only a 1.6% increase in adjusted NICS, reinforcing that our strategy is not only working internally but resonating with consumers. For the period, units ordered increased 28% to 525,000 units versus 410,000 units for the same period last year. Correspondingly, our backlog of $330 million exceeded the $275 million for the same period in 2025, an increase of 20% year-over-year. A key driver of this performance is the strength of our innovation and new product launches. Demand for our newest offerings remains exceptionally strong, particularly those introduced over the past two quarters, including additional models of the American Generation II Rifle, the Glenfield Rifles, Harrier rifles, the Red Label III shotgun and the RXM pistol. This momentum is reflected in the fact that new products accounted for $51.6 million, representing 41% of total firearm sales in the quarter, a meaningful indicator of both innovation and consumer relevance. At the same time, we made measurable progress on profitability. Through disciplined operational cost reductions and improved execution, we have now delivered continued improvement of adjusted operating profit over the past four quarters. While we still have work to do, the trend is clear. We are building a more efficient and more profitable business. Taken together, these results reinforce that we are moving in the right direction. Our 2026 plan, aligned with our broader Ruger 2030 strategy, is taking hold across the organization, from product development to operations to go-to-market execution. Our focus remains unchanged: improve profitability, align factory capacity with demand, right-size the business to our future product portfolio, increase output on proven high-demand product lines, and expand into new markets through complete product ecosystems and accessory offerings, not just stand-alone models. As I have stated before, these priorities are not short-term actions. They are foundational steps that position us for sustained performance. This year is pivotal in laying the groundwork for Ruger 2030, our long-term framework built on profitable expansion, product innovation and agile responsiveness. With that said, during the quarter, we did incur certain nonrecurring expenses, including approximately $3.2 million in costs associated with the Beretta agreement, $2.5 million related to a reduction in force in February and $1.7 million in a one-time expense related to the accrual of retention awards. We also experienced temporary production disruptions due to severe weather impacting our Newport and Mayodan facilities, creating a shortfall of roughly 30,000 units in the quarter compared to Q1 of 2025. While these events created some near-term headwinds, they do not change our underlying trajectory or reflect the underlying performance of the business. Looking ahead to the current quarter, our priorities are clear. First, recover production shortfalls from Q1. Second, to meet strong demand while rebuilding both our internal and distributor inventories, which were drawn down amid improving market conditions. And third, to meaningfully expand our accessory offerings, an important step in building out our product ecosystems. We are excited about the future. We are aligned on our strategy, confident in our direction, encouraged by our recent performance and energized by the opportunity in front of us. At the same time, we remain appropriately cautious as we monitor the broader macroeconomic environment, particularly as pressure on discretionary income continues to impact consumer behavior. In closing, we are executing against our plan, seeing tangible results and remain committed to delivering long-term value for our shareholders. Thank you for your time and continued support of Ruger. Operator, can we please have the first question?
Operator: We will now begin the question-and-answer session. [Operator Instructions] The first question comes from the line of Mark Smith at Lake Street.
Mark Smith: Just wanted to ask a little bit on the one-time items here in Q1. Just as we think about the potential proxy fights with Beretta, what maybe we could expect for one-time-ish expenses as we roll into Q2?
Todd Seyfert: Mark, good question. Listen, we just finalized the deal in the last few days. And so our expectation is obviously that the run rate will come down quickly. We obviously have some work to do between now and the annual meeting. And so a majority of those costs will run through by the end of May. And so we'll continue to have some costs, but we're seeing the end of that and look forward to cutting those off and moving the business forward.
Operator: There are no further questions at this time. I will now turn the call back to Todd for closing remarks.
Todd Seyfert: Thank you. Well, thank you again for joining us today and for your continued support and confidence in Ruger. We look forward to speaking to all of you again next quarter.
Operator: This concludes today's call. Thank you for attending. You may now disconnect.