Stocks/Funds/CIK 1701132

Sterling Investment Advisors, Ltd.

long-term holder
Quarterly 13F filings · Latest period 2026-03-31 · CIK 1701132
Assets
$552M
+32.6% YoY
Holdings
211
Lifetime alpha vs market
-0.42% annual
Average hold time
5.5 yr
median 6.0 yr

Quarterly history

Cum return +50% vs S&P +52% · α -3% lifetimeAUM $552M · peak $552MFlow $17M (+3%)2016-122018-062019-122021-062022-122024-062025-122026-03
AUM ($B)fundS&P 500(gap = α)/ Flow in/out

Behavior signals (lifetime)

Dip response
-0.04%
trims when stocks drop
when a holding falls −10%+
Middle response
+0.21%
steady accumulation
Rally response
-1.66%
trims into rallies
when a holding rises +10%+

Top positions · 30

Ticker$ value% portYoYHold time
AAPLApple Inc.$34M6.1%+14.7%9.5 yr
JFLXJPMorgan Flexible Debt E$22M3.9%0.8 yr
DVYiShares Select Dividend $21M3.8%3.8 yr
GOOGLAlphabet Inc.$15M2.7%9.5 yr
AMZNAmazon.com, Inc.$15M2.7%+9.5%9.5 yr
NVDANVIDIA Corporation$14M2.5%+60.9%8.8 yr
KMIKinder Morgan, Inc.$14M2.5%+22.6%6.5 yr
GDXVanEck Gold Miners ETF$13M2.3%9.5 yr
GMEDGlobus Medical, Inc.$12M2.2%+17.7%9.5 yr
GLDSPDR Gold Shares$11M2.0%7.5 yr
MSFTMicrosoft Corporation$11M1.9%-0.6%9.5 yr
SPSMState Street SPDR Portfo$10M1.8%3.8 yr
CRWDCrowdStrike Holdings, In$10M1.7%+10.7%6.3 yr
COSTCostco Wholesale Corpora$9M1.7%+5.9%9.5 yr
GSThe Goldman Sachs Group,$9M1.7%+58.1%9.5 yr

Portfolio composition (YoY)

Industry mix
Asset Management25.6%+2.2pp$142M
Asset Management - Income9.0%+5.4pp$50M
Consumer Electronics6.1%-1.1pp$34M
Software - Infrastructure5.2%-0.7pp$29M
Unknown5.0%+0.4pp$28M
Internet Content & Information4.6%+0.7pp$26M
Drug Manufacturers - General3.1%-0.1pp$17M
Semiconductors2.9%+0.7pp$16M
Specialty Retail2.8%-0.9pp$16M
Discount Stores2.8%-0.4pp$15M
Country
US93.4%+0.2pp
Unknown5.0%+0.4pp
CA0.8%-0.2pp
IE0.6%+0.0pp
GB0.2%+0.1pp
CN0.0%-0.0pp
Top 5: 19.2% · Top 10: 30.8% · Top 25: 52.3%

Winners

TickerPrev $PnLYoY %
NVDA$8M+0.01B60.9%
AAPL$30M+0.00B14.7%
GS$7M+0.00B58.1%
JNJ$6M+0.00B51.5%
KMI$13M+0.00B22.6%

Losers

TickerPrev $PnLYoY %
KKR$6M-0.00B-19.5%
V$7M-0.00B-13.1%
HD$7M-0.00B-8.0%
MSFT$9M-0.00B-0.6%

Top buys this quarter · 15

BX Blackstone Inc.+$1M
PLTR Palantir Technologies Inc.+$1M
MSFT Microsoft Corporation+$11M
PFE Pfizer Inc.+$1M
KKR KKR & Co. Inc.+$6M
CRWD CrowdStrike Holdings, Inc.+$10M
ACN Accenture plc+$0M
HOOD Robinhood Markets, Inc.new+$0M
RBRK Rubrik, Inc.new+$0M
HON Honeywell International Inc.+$0M

Top sells this quarter · 15

KMI Kinder Morgan, Inc.$12M
LMT Lockheed Martin Corporation$7M
AUR Aurora Innovation, Inc.exit$1M
GIS General Mills, Inc.exit$1M
AAPL Apple Inc.$1M
ORCL Oracle Corporation$0M
GS The Goldman Sachs Group, Inc.$0M
JPM JPMorgan Chase & Co.$0M
DLR Digital Realty Trust, Inc.exit$0M
CAH Cardinal Health, Inc.$0M

Quarterly history (TTM returns)

PeriodAUM# PosReturn (1yr)SPY (1yr)Alpha (1yr)Flow
2026-03-31$552M211+16.66%+17.59%-0.94%+0.02B
2025-12-31$543M208+12.24%+17.72%-5.47%+0.02B
2025-09-30$514M199+16.88%+17.52%-0.64%+0.03B
2025-06-30$456M182+17.58%+14.94%+2.64%+0.00B
2025-03-31$417M174+14.33%+8.30%+6.03%+0.03B
2024-12-31$412M161+27.80%+24.89%+2.92%-0.01B
2024-09-30$395M151+36.43%+36.04%+0.40%-0.00B
2024-06-30$370M137+21.96%+24.49%-2.53%-0.01B
2024-03-31$356M140+22.61%+29.62%-7.01%+0.02B
2023-12-31$321M134+21.37%+26.18%-4.80%-0.00B
2023-09-30$287M133+13.16%+21.57%-8.41%-0.00B
2023-06-30$302M137+15.01%+19.42%-4.41%-0.01B
2023-03-31$296M132-8.50%-7.82%-0.68%+0.00B
2022-12-31$279M138+5.94%+7.56%-1.62%-0.00B
2022-09-30$267M143-2.83%-4.93%+2.10%-0.02B
2022-06-30$291M544-15.27%-16.11%+0.84%-0.01B