Stocks/Funds/CIK 1540235

Creative Planning

index-like (500+ pos)long-term holder
Quarterly 13F filings · Latest period 2026-03-31 · CIK 1540235
Assets
$144.46B
+35.9% YoY
Holdings
4,057
Lifetime alpha vs market
-2.90% annual
Average hold time
5.0 yr
median 4.3 yr

Quarterly history

Cum return +175% vs S&P +272% · α -97% lifetimeAUM $144.5B · peak $144.5BFlow $11.4B (+8%)2016-062017-122019-062020-122022-062023-122025-062026-03
AUM ($B)fundS&P 500(gap = α)/ Flow in/out

Behavior signals (lifetime)

Dip response
+1.65%
adds when stocks drop
when a holding falls −10%+
Middle response
+3.80%
steady accumulation
Rally response
+4.24%
adds into rallies
when a holding rises +10%+

Top positions · 30

Ticker$ value% portYoYHold time
IVViShares Core S&P 500 ETF$15.69B10.9%10.3 yr
BNDVanguard Total Bond Mark$8.94B6.2%10.3 yr
VEAVanguard FTSE Developed $7.72B5.3%10.3 yr
SPDWState Street SPDR Portfo$6.11B4.2%10.5 yr
SPMDState Street SPDR Portfo$5.72B4.0%8.5 yr
IEMGiShares Core MSCI Emergi$5.42B3.7%10.3 yr
VVVanguard Large-Cap ETF$3.66B2.5%10.3 yr
AAPLApple Inc.$3.08B2.1%+14.7%10.5 yr
SPLGSPDR Portfolio S&P 500 E$2.58B1.8%8.8 yr
VOVanguard Mid-Cap ETF$2.39B1.7%10.5 yr
AVDVAvantis International Sm$2.37B1.6%5.5 yr
NVDANVIDIA Corporation$2.36B1.6%+60.9%10.5 yr
VCITVanguard Intermediate-Te$2.24B1.5%10.5 yr
AVUVAvantis U.S. Small Cap V$2.23B1.5%5.5 yr
SCHXSchwab U.S. Large-Cap ET$2.11B1.5%10.5 yr

Portfolio composition (YoY)

Industry mix
Asset Management65.1%-2.9pp$93.99B
Asset Management - Bonds10.0%-1.9pp$14.49B
Semiconductors3.1%+1.5pp$4.49B
Consumer Electronics2.2%+0.0pp$3.14B
Software - Infrastructure1.5%+0.1pp$2.10B
Internet Content & Information1.4%+0.4pp$2.00B
Drug Manufacturers - General1.1%+0.2pp$1.57B
Insurance - Diversified1.1%-0.5pp$1.55B
Specialty Retail0.8%+0.0pp$1.14B
Banks - Diversified0.8%+0.1pp$1.09B
Country
US97.8%-0.7pp
CA0.4%+0.1pp
GB0.3%+0.1pp
IE0.2%-0.0pp
TW0.2%+0.1pp
Unknown0.2%+0.1pp
CH0.1%+0.0pp
JP0.1%-0.0pp
Top 5: 30.6% · Top 10: 42.4% · Top 25: 61.8%

Winners

TickerPrev $PnLYoY %
NVDA$1.01B+0.62B60.9%
AAPL$2.26B+0.33B14.7%
SPY$1.67B+0.29B17.6%
MSFT$1.05B-0.01B-0.6%

Losers

TickerPrev $PnLYoY %
MSFT$1.05B-0.01B-0.6%

Top buys this quarter · 15

AAPL Apple Inc.+$208M
NVDA NVIDIA Corporation+$172M
MSFT Microsoft Corporation+$1.43B
AMZN Amazon.com, Inc.+$899M
AZN AstraZeneca PLCnew+$46M
XOM Exxon Mobil Corporation+$36M
COST Costco Wholesale Corporation+$35M
LLY Eli Lilly and Company+$387M
CVX Chevron Corporation+$35M
META Meta Platforms, Inc.+$542M

Top sells this quarter · 15

SPY State Street SPDR S&P 500 ETF $38M
MELI MercadoLibre, Inc.$13M
RACE Ferrari N.V.$12M
SFBS ServisFirst Bancshares, Inc.$11M
ANET Arista Networks, Inc.$8M
SNOW Snowflake Inc.$7M
ARM Arm Holdings plc American Depo$7M
INFY Infosys Limited$6M
OKTA Okta, Inc.$6M
EXAS Exact Sciences Corporationexit$5M

Quarterly history (TTM returns)

PeriodAUM# PosReturn (1yr)SPY (1yr)Alpha (1yr)Flow
2026-03-31$144.46B4057+19.08%+17.59%+1.49%+11.41B
2025-12-31$137.61B3856+16.86%+17.72%-0.86%+4.03B
2025-09-30$130.81B3795+17.40%+17.52%-0.12%+3.18B
2025-06-30$117.01B3578+14.29%+14.94%-0.66%-0.49B
2025-03-31$106.27B3409+6.93%+8.30%-1.37%+8.77B
2024-12-31$102.76B3539+20.32%+24.89%-4.57%-0.81B
2024-09-30$100.94B3169+30.87%+36.04%-5.17%+1.58B
2024-06-30$93.59B2973+17.96%+24.49%-6.54%+0.32B
2024-03-31$90.15B2828+23.83%+29.62%-5.79%+32.98B
2023-12-31$53.55B2696+24.45%+26.18%-1.73%-30.01B
2023-09-30$74.88B2794+14.02%+21.57%-7.54%+3.10B
2023-06-30$75.01B2518+1.19%+19.42%-18.24%-0.34B
2023-03-31$69.37B2531-28.65%-7.82%-20.83%-1.91B
2022-12-31$66.43B2370-36.57%-18.17%-18.40%+7.38B
2022-09-30$57.76B2207-31.10%-15.51%-15.59%+6.26B
2022-06-30$60.64B2162-18.40%-10.62%-7.78%+11.27B