Stocks/Funds/CIK 12600

PRINCIPAL SECURITIES, INC.

index-like (500+ pos)long-term holder
Quarterly 13F filings · Latest period 2026-03-31 · CIK 12600
Assets
$6.65B
+52.1% YoY
Holdings
1,400
Lifetime alpha vs market
-2.62% annual
Average hold time
2.3 yr
median 2.5 yr

Quarterly history

Cum return +32% vs S&P +41% · α -8% lifetimeAUM $6.6B · peak $6.6BFlow $581M (+9%)2023-122024-062024-122025-062025-122026-03
AUM ($B)fundS&P 500(gap = α)/ Flow in/out

Behavior signals (lifetime)

Dip response
+1.93%
adds when stocks drop
when a holding falls −10%+
Middle response
+5.14%
steady accumulation
Rally response
+5.43%
adds into rallies
when a holding rises +10%+

Top positions · 30

Ticker$ value% portYoYHold time
USMCPrincipal U.S. Mega-Cap $305M4.6%2.5 yr
IVViShares Core S&P 500 ETF$202M3.0%2.5 yr
$141M2.1%1.5 yr
LCAPPrincipal Capital Apprec$140M2.1%1.0 yr
BCHPPrincipal Focused Blue C$139M2.1%2.5 yr
AGGiShares Core U.S. Aggreg$135M2.0%2.5 yr
GSUSGoldman Sachs MarketBeta$104M1.6%2.5 yr
IGPrincipal Investment Gra$100M1.5%2.5 yr
NVDANVIDIA Corporation$84M1.3%+60.9%2.5 yr
MSFTMicrosoft Corporation$83M1.2%-0.6%2.5 yr
AAPLApple Inc.$80M1.2%+14.7%2.5 yr
PYPrincipal Value ETF$74M1.1%2.5 yr
IUSViShares Core S&P U.S. Va$72M1.1%2.5 yr
AMZNAmazon.com, Inc.$71M1.1%+9.5%2.5 yr
SPLGSPDR Portfolio S&P 500 E$66M1.0%2.5 yr

Portfolio composition (YoY)

Industry mix
Asset Management60.3%+1.4pp$4.01B
Asset Management - Bonds5.0%-0.3pp$335M
Semiconductors3.4%+0.8pp$224M
Unknown2.6%+1.7pp$171M
Asset Management - Income2.2%-0.5pp$144M
Internet Content & Information2.1%+0.1pp$138M
Software - Infrastructure1.8%-0.4pp$121M
Drug Manufacturers - General1.4%+0.3pp$95M
Specialty Retail1.3%-0.3pp$88M
Consumer Electronics1.2%-0.1pp$81M
Country
US94.6%-1.6pp
Unknown2.6%+1.6pp
GB0.6%-0.0pp
IE0.4%-0.1pp
CA0.4%+0.0pp
TW0.4%+0.0pp
CH0.2%+0.0pp
JP0.1%+0.0pp
Top 5: 13.9% · Top 10: 21.5% · Top 25: 35.5%

Winners

TickerPrev $PnLYoY %
NVDA$43M+0.02B60.9%
AAPL$55M+0.01B14.7%
AMZN$59M+0.00B9.5%
MSFT$64M-0.00B-0.6%

Losers

TickerPrev $PnLYoY %
MSFT$64M-0.00B-0.6%

Top buys this quarter · 15

NVDA NVIDIA Corporation+$9M
MSFT Microsoft Corporation+$83M
PFG Principal Financial Group, Inc+$8M
AAPL Apple Inc.+$6M
AZN AstraZeneca PLCnew+$6M
AVGO Broadcom Inc.+$39M
AMZN Amazon.com, Inc.+$71M
SPY State Street SPDR S&P 500 ETF +$3M
GOOG Alphabet Inc.+$37M
HD The Home Depot, Inc.+$2M

Top sells this quarter · 15

LRCX Lam Research Corporation$3M
KLAC KLA Corporation$2M
KMX CarMax, Inc.$2M
LMT Lockheed Martin Corporation$2M
DEO Diageo plc$2M
TSM Taiwan Semiconductor Manufactu$23M
WBD Warner Bros. Discovery, Inc.$2M
MMM 3M Company$1M
HSY The Hershey Company$1M
EOG EOG Resources, Inc.$1M

Quarterly history (TTM returns)

PeriodAUM# PosReturn (1yr)SPY (1yr)Alpha (1yr)Flow
2026-03-31$6.65B1400+15.14%+17.59%-2.45%+0.58B
2025-12-31$6.33B1334+16.17%+17.72%-1.55%+0.29B
2025-09-30$5.93B3706+16.39%+17.52%-1.13%+0.37B
2025-06-30$5.19B3649+15.14%+14.94%+0.20%+0.38B
2025-03-31$4.37B3522+5.58%+8.30%-2.73%+0.17B
2024-12-31$4.34B3524+18.91%+24.89%-5.97%+0.20B
2024-09-30$4.05B3412+5.90%+5.75%+0.15%+0.29B
2024-06-30$3.55B3368+0.96%+4.38%-3.42%+0.34B
2024-03-31$3.19B3292+8.96%+10.39%-1.43%+0.29B
2023-12-31$2.66B3189