Stocks/Funds/CIK 1055290

APPLETON PARTNERS INC/MA

long-term holder
Quarterly 13F filings · Latest period 2026-03-31 · CIK 1055290
Assets
$1.43B
+10.8% YoY
Holdings
262
Lifetime alpha vs market
-0.75% annual
Average hold time
6.9 yr
median 8.5 yr

Quarterly history

Cum return +197% vs S&P +218% · α -21% lifetimeAUM $1.4B · peak $1.5BFlow $13M (+1%)2016-062017-122019-062020-122022-062023-122025-062026-03
AUM ($B)fundS&P 500(gap = α)/ Flow in/out

Behavior signals (lifetime)

Dip response
-3.83%
trims when stocks drop
when a holding falls −10%+
Middle response
-3.00%
baseline attrition
Rally response
-3.27%
trims into rallies
when a holding rises +10%+

Top positions · 30

Ticker$ value% portYoYHold time
AAPLApple Inc.$85M6.0%+14.7%10.5 yr
GSLCGoldman Sachs ActiveBeta$53M3.7%9.3 yr
SCHXSchwab U.S. Large-Cap ET$47M3.3%9.3 yr
MSFTMicrosoft Corporation$44M3.1%-0.6%10.5 yr
GOOGAlphabet Inc.$39M2.7%+84.3%10.5 yr
AMZNAmazon.com, Inc.$37M2.6%+9.5%10.5 yr
JPMJPMorgan Chase & Co.$37M2.6%+21.8%10.5 yr
AVGOBroadcom Inc.$37M2.6%+86.0%8.0 yr
GEVGE Vernova Inc.$37M2.6%+186.8%1.8 yr
MUMicron Technology, Inc.$35M2.4%+289.6%2.5 yr
XLEState Street Energy Sele$32M2.2%9.8 yr
MSMorgan Stanley$25M1.7%+44.8%9.5 yr
VVisa Inc.$24M1.7%-13.1%10.5 yr
JPSTJPMorgan Ultra-Short Inc$23M1.6%8.3 yr
SCHFSchwab International Equ$21M1.5%8.5 yr

Portfolio composition (YoY)

Industry mix
Asset Management26.7%+1.2pp$383M
Semiconductors7.0%+2.5pp$100M
Consumer Electronics6.0%-0.1pp$85M
Internet Content & Information5.5%+1.6pp$79M
Software - Infrastructure3.6%-0.6pp$52M
Asset Management - Income3.1%-0.4pp$44M
Banks - Diversified2.8%-0.1pp$40M
Financial - Capital Markets2.8%+0.6pp$40M
Drug Manufacturers - General2.7%-0.1pp$39M
Specialty Retail2.6%-0.1pp$38M
Country
US97.3%+0.2pp
CA0.9%-0.5pp
IE0.7%-0.0pp
LU0.5%
FR0.3%-0.1pp
JP0.2%-0.0pp
CH0.0%-0.0pp
GB0.0%+0.0pp
Top 5: 18.8% · Top 10: 31.5% · Top 25: 52.3%

Winners

TickerPrev $PnLYoY %
MU$13M+0.04B289.6%
GEV$15M+0.03B186.8%
AVGO$25M+0.02B86.0%
GOOG$24M+0.02B84.3%
AAPL$79M+0.01B14.7%

Losers

TickerPrev $PnLYoY %
V$30M-0.00B-13.1%
ICE$17M-0.00B-7.8%
MSFT$46M-0.00B-0.6%
META$18M-0.00B-0.4%

Top buys this quarter · 15

GFS GLOBALFOUNDRIES Inc.new+$12M
SPGI S&P Global Inc.+$9M
SOLV Solventum Corporation+$3M
NFLX Netflix, Inc.+$2M
NOW ServiceNow, Inc.+$7M
LLY Eli Lilly and Company+$18M
MSFT Microsoft Corporation+$44M
QXO QXO, Inc.+$1M
APD Air Products and Chemicals, In+$0M
WELL Welltower Inc.+$0M

Top sells this quarter · 15

AJG Arthur J. Gallagher & Co.exit$11M
HD The Home Depot, Inc.$9M
INTU Intuit Inc.$7M
ROP Roper Technologies, Inc.$6M
MU Micron Technology, Inc.$34M
LMT Lockheed Martin Corporation$3M
NOC Northrop Grumman Corporation$2M
ZTS Zoetis Inc.exit$2M
AAPL Apple Inc.$1M
GEV GE Vernova Inc.$28M

Quarterly history (TTM returns)

PeriodAUM# PosReturn (1yr)SPY (1yr)Alpha (1yr)Flow
2026-03-31$1.43B262+13.85%+17.59%-3.74%+0.01B
2025-12-31$1.52B263+16.47%+17.72%-1.25%-0.01B
2025-09-30$1.49B256+16.69%+17.52%-0.82%-0.03B
2025-06-30$1.41B251+15.30%+14.94%+0.36%-0.02B
2025-03-31$1.29B243+7.05%+8.30%-1.25%-0.00B
2024-12-31$1.35B253+19.27%+24.89%-5.62%-0.04B
2024-09-30$1.36B255+30.27%+36.04%-5.77%-0.02B
2024-06-30$1.30B259+18.38%+24.49%-6.11%-0.02B
2024-03-31$1.29B273+24.22%+29.62%-5.41%-0.03B
2023-12-31$1.24B285+24.19%+26.18%-1.99%-0.02B
2023-09-30$1.13B289+17.94%+21.57%-3.63%-0.02B
2023-06-30$1.18B287+17.07%+19.42%-2.35%-0.03B
2023-03-31$1.12B295-6.04%-7.82%+1.78%-0.00B
2022-12-31$1.06B295-15.93%-18.17%+2.24%-0.01B
2022-09-30$1000M292-12.41%-15.51%+3.10%-0.01B
2022-06-30$1.06B293-7.91%-10.62%+2.71%+0.00B